AHDB to launch new export technique

Posted on Jun 2, 2023

Later in June AHDB has mentioned it can launch a brand new export technique at its annual invite-only Exports Convention in London.

The technique will embody plans to encourage extra companies to develop their export potential with the assistance of enhanced AHDB companies. These will embody bespoke coaching and recommendation, and industry-leading advertising help.

Audio system will present perception into rising markets, together with Asia, the Americas and the Center East, and can define what AHDB is doing to maximise their full potential.

Exports and worldwide market improvement is a essential a part of AHDB’s work for levy payers. This yr this has included the Annual Meat Convention (AMC) within the USA, Gulfood within the Center East, SIAL China and FoodEx in Japan. Extra just lately AHDB hosted a delegation of key consumers from Japan in a five-day mission to the UK to be taught extra about sustainable beef, lamb and pork manufacturing.

AHDB says it continues to work collaboratively with {industry} and authorities to assist UK exporters of pink meat and dairy merchandise maximise the alternatives out there in present and new markets. Final yr noticed the worth of pink meat exports hit document ranges at £1.7 billion, with dairy reaching an identical degree.

AHDB chair Nicholas Saphir mentioned: “AHDB’s export work contains serving to to safe entry to new markets, offering priceless market evaluation and perception through our Market Intelligence workforce, and selling the fame of our merchandise to overseas consumers. Importantly, with each information and boots on the bottom, we have now a robust monitor document of delivering tangible outcomes.

“Our levy payers have informed us how a lot they worth our work and need to see extra of it. The event of our new export technique is geared toward appearing as a springboard for additional international success for our pink meat and dairy merchandise.

“This Exports Convention will present an important platform to current the improved companies that AHDB will present. Export improvement stays one of many cornerstones of AHDB’s work and I’m excited at how we will play our half in maximising the potential for the long run – exports will help levy payers enhance general returns, whereas supporting the UK authorities’s wider ambition to turn out to be a ‘Nice Buying and selling Nation’.”