Bord Bia appoints UK meat market specialist

Posted on Jun 8, 2023

Bord Bia (The Irish Meals Board) has introduced the appointment of Sean Deane as UK meat market specialist.

Sean Deane, UK meat market specialist at Bord Bia.

Sean begins his tenure at a time of constructive development for Eire’s meat provide to the UK. The worth of Irish beef exports elevated by 15%¹earlier this yr, and the UK stays the biggest single marketplace for Irish beef exports at 43% of the worldwide share.

As regards to his new place, Sean commented: “It’s a privilege to be becoming a member of the group at Bord Bia to characterize the Irish meat sector within the UK. Sustainability is a big ardour of mine and Eire has among the highest requirements on this planet with regards to grass primarily based farming. I look ahead to contributing to the continued success of the class inside the UK market, showcasing the distinctive panorama and care that goes into producing world-class, grass fed Irish Beef, in addition to the unbelievable versatility the totally different Irish beef cuts have to supply each the grocery and foodservice industries.”

Sean joins the London workplace, with Bord Bia basic supervisor, Donal Denvir on the helm: “We’re delighted to welcome Sean to our group as UK meat market specialist. His intensive worldwide experience, ardour and drive will undoubtedly elevate our efforts to boost consciousness of the distinctive proof factors that make grass fed Irish Beef so particular. Having devoted and strategic people like Sean on board is essential to take care of Eire’s repute as a dedicated associate of the UK meals sector.”

With a background in meals and beverage advertising and marketing, and expertise in rising manufacturers inside a broad vary of worldwide markets, Bord Bia stated Sean brings specialised data to the function, each professionally and personally.

An MSC advertising and marketing graduate from UCD Michael Smurfit Graduate Enterprise Faculty in Dublin, Sean was beforehand a Bord Bia market advisor in New York for the US market.

For over 5 years, he additionally performed an energetic function in representing and selling Jameson’s Irish Whiskey inside the numerous markets of Belgium, Cameroon and Ghana, the place his efforts resulted in a 250% commerce quantity improve, and a attain of three million customers for the latter market.

¹Bord Bia Export Efficiency and Prospects Report 2022/ 2023.