It takes greater than luck to market cattle, it takes expertise

Quickly I will likely be making two journeys to the good cattle state of Oklahoma. First I will likely be talking on the Crossroads Convention in Enid on July 19, and 20.  Crossroads Conference 2023 — Oklahoma Association of Conservation Districts (  It’s my understanding there will likely be quite a lot of audio system overlaying matters from genetics to digital fencing to rethinking weeds.

My second journey to Oklahoma will likely be to show a advertising and marketing college in Oklahoma Metropolis, August eighth and ninth. For extra data go to my web site Marketing Schools for 2023 – Mr Cattlemaster

Extra Advertising Faculties

I’m solely doing two extra colleges the remainder of 2023.  Area is proscribed and I understand the dates I selected might not work for some individuals.  There’s one other choice to study promote/purchase advertising and marketing and that’s to buy a Cornerstone Cattle Advertising DVD set.  Ann Barnhardt’s Cattle Marketing DVD Set | Barnhardt  That is the one study from residence choice I like to recommend.

Final week once I taught a advertising and marketing college, I recited a statistic I had learn. The individuals in attendance had a powerful response to what I recited and it bought me questioning if I bought it unsuitable. I took time to seek out the article I learn it in. I said that the common age of a cattle producer was 65-69 years outdated. The article I learn went off 2017 census knowledge the place the common age of a producer was 58.  The creator then simply added 6 years to the common age from that knowledge to get to right this moment (58 + 6 = 64).

Helpful females

The purpose in bringing that up through the advertising and marketing college was as an example why first calf heifers appear to have misplaced their spot as essentially the most precious feminine. When this age group is buying breeding inventory they need one thing slightly extra hassle free and confirmed.

Here’s what actually caught my eye within the census knowledge. The typical age of a starting producer is 46. I simply turned 46 final month so this stat actually hit me. I can’t think about beginning new within the subject of elevating cattle at this age. After I replicate on all I’ve discovered and skilled since shopping for my first animals once I was 20, I’ve discovered loads and it was a steep studying curve. 

Listed here are a pair extra stats. The primary one we’re all conscious of and that’s we lose cow/calf operations yearly and we have now fewer impartial cattle feeders. Couple that with the truth that fewer than 1 in 20 individuals had a university diploma in 1940 to right this moment the place one in 4 individuals have a university diploma. This business has been round since Kane and Ready and folks managed to make a dwelling doing it since that point. Right here we’re right this moment with superior data and for some motive we will’t make a dwelling elevating cattle anymore?

Systemic Considering drawback

This suggests two issues. First, we have now a systemic considering drawback, which will be mounted. It begins with our self-image. If we consider this as a labor of affection, or one thing we are going to battle at eternally that’s our self-image and we are going to by no means outperform that. Second is we’re in a ability vacuum, and identical to the primary problem, we will repair this. All of the hyperlinks I offered above are aimed toward fixing the ability vacuum.  Your primary benefit out there is advertising and marketing ability. In case you have it and your neighbor doesn’t, you’ll be able to run circles round him.

Generally I can clarify my level higher through the use of sports activities as an example. My 12-year-old daughter performs a variety of basketball. In some leagues it’s straightforward for her as a result of the competitors is just not expert and she will be able to get triple doubles in a recreation with out attempting laborious.  When she performs along with her different workforce, the competitors is way more durable.  She has to depend on her teaching and the abilities they gave her and couple that with recreation IQ , that solely comes from expertise, so as to compete. It’s these expert gamers which can be going to go on and dominate the sport in junior excessive and highschool. The women with out expertise will get left behind.

On this enterprise there are numerous expertise we want. Grazing and soil well being, ruminate vitamin, animal husbandry and stockmanship, to enterprise and funds.  The one method we’re going to ensure we get our share and generate constructive money movement is to do a great job advertising and marketing.  With out advertising and marketing ability these different issues gained’t matter as a result of with out it we would be the one left behind.

Cattle Market Overview

After I have a look at the markets from completely different auctions across the nation this week I’d name the Worth of Achieve (VOG) spotty.  Some markets had a powerful VOG that clearly succeeded the Price of Achieve (COG). These gross sales held that VOG all through the whole weight spectrum. Different gross sales seemed like they nearly failed to ascertain a market this week.

I used to be trying on the smoothed out knowledge set from one sale that gave the looks of failing to ascertain a market. I later bought an electronic mail from a participant within the college I taught final week and he bought a load of feeders at that public sale, and bought his substitute calves at that public sale as effectively, all whereas securing a $200 per head revenue! His new promote/purchase expertise enabled him to see a gap open up in actual time.  Whereas the weighted common offers us a method to take a look at the market, he was in a position to make the most of the market very effectively.  Every public sale has a narrative to inform, this instance reveals that there will be one public sale and two very completely different tales.

We additionally bought to witness the worth of rain in Nebraska this week, in a method. The elements of the state which have gotten plentiful rainfall established a feminine market that was steadily $600 per head increased than the elements of the state which can be declining because of ongoing drought. Areas which have gotten some good rains are the one areas which can be establishing a market the place females can persistently promote above their Intrinsic Worth (IV). In dry areas all the things sells beneath IV.


The feminine market remained constant in two methods. It refuses to provide us a sign to retain and breed heifers. (Earlier than anybody will get upset and emails me to let me understand how manufacturing works, I understand we want heifers coming into manufacturing to maintain issues going.  I’m simply stating what the market is telling us). Most of this imbalance is because of the excessive worth of feeder heifers.  If we take their worth on the size and couple that with the bills of getting them to the purpose of being 9 months bred we could have much more cash wrapped up in them than they’re value. 

That leads me into my final level this week. If we have now extra money in them than they’re value and we try to do the 5 years and out technique we will likely be going backwards. We will likely be promoting worth into the market however we is not going to be getting paid sufficient for that worth to implement this technique, if we’re protecting or shopping for open heifers. The 5 12 months and out technique shines if we’re shopping for bred heifers.  Once more, we will need to have the ability to interpret what the market is telling us we will do to get forward, or we are going to fall behind.