Vacation E-mail Campaigns 101 with FeedBlitz
The vacation season appears to creep up quicker and quicker as annually passes. And due to this, it’s by no means too quickly to get a jump-start on planning, content material creation, and income strategizing. This information covers a number of subjects associated to all issues vacation e mail campaigns to assist make this season your finest but.
This information is split into 4 sections:
- Planning and prepping your holiday campaigns.
- Creative campaign ideas for the holiday season.
- Design shortcuts for your holiday emails.
- Incorporating email ads for the holidays.
Let’s dive proper in!
1. Planning and prepping your vacation campaigns.
When serious about the vacation season, it’s extraordinarily straightforward for a way of overwhelm to creep in. All of the emails. All of the promotions. All of the issues! And that’s on prime of all of the actions exterior your e mail advertising and marketing.
However haven’t any worry — your planning information is right here! We break vacation marketing campaign prep into 4 steps:
- Strategize – Pay attention to all the pieces you probably did final yr, the large wins, and all the pieces that missed the mark. Then on a separate sheet of paper, brainstorm all of the belongings you’d wish to create this yr.
- Map – Collect all of your strategizing notes and think about your out there time and assets. That is the place you’ll map out what number of campaigns, their timing, and their content material. This ensures you’ll have time to create, ship, and handle all the pieces over the approaching months.
- Create – Now it’s time to sit down down and hammer out the content material. Create the funnels and the types, add the tags, and do as a lot prep work as potential now, so that you’re not left typing out emails at midnight thirty on a winter’s evening.
- Check – Check, take a look at, and take a look at once more! The extra you may take a look at your content material earlier than sending it, the higher you may handle any sudden formatting or timing points.
With FeedBlitz, you may ship take a look at emails straight from the editor or the marketing campaign abstract web page or clone your mailing list (since you’ll have limitless mailing lists!) to create a take a look at checklist and have solely your self as a subscriber.
Dive into much more element on the above steps right here: Holiday Email Campaigns Made Easy, and be sure you obtain the vacation marketing campaign planner to assist with the mapping stage.
2. Inventive marketing campaign concepts for the vacation season.
Whether or not you’re an e mail veteran or that is your first time sending vacation campaigns, determining what to ship may be essentially the most troublesome half. Under you’ll discover 4 concepts to assist jump-start your planning and strategizing efforts.
- Supply exclusivity. Your e mail checklist is a cherished file of readers, prospects, and shoppers who’ve agreed to obtain content material from you, and the vacation season is a wonderful time to remind them of this. Supply exclusivity to your checklist by sending a vacation present akin to content material designated solely in your subscribers. This may appear to be:
– One thing created only for them, which gained’t be posted to your web site or social and solely be supplied free in your e mail.
– Early entry to a model new PDF or e mail course.
– A bit of retired content material out of your vault. - Embrace the artwork of the countdown. You’re already engaged on a countdown to the vacations, so why not ship a countdown collection of emails? Consider shorter content material snippets akin to small surprises or treats, each day quotes/prompts/questions, your favourite recipes or strikes, and so forth to ship in these countdowns.
Primarily, you’re breaking apart bigger, longer emails into smaller, bite-sized items of content material. That is glorious for recipes, hobbies, occasions, and coupon bloggers. Some countdowns to think about:
– 10 days of Fright Nights
– 5 days of Thanksgiving prep
– 8 days of Hanukkah
– 12 days of Christmas - Give a contest or a collaboration a strive. It is a house the place your creativity can actually soar, and never simply within the contests you run however within the collaborations you’re employed with. Take into consideration a contest for the most effective pet costume in your viewers. At a minimal, that may very well be one e mail calling for entries, one to name for votes on the highest three to 5 submitted, and one to announce the winner. One thought = three totally different emails!
The vacation season paves the best way for extra inventive endeavors, so for those who’ve been itching to department out just a little together with your emails, this may very well be your alternative to take action. Some concepts for contests and collaborations can embrace:
– Costume contests
– Crafting fails
– Festive recipes
– Ornament showdowns - Don’t low cost the reductions and promos. Gross sales are ample through the vacation season, and you may simply work this into your vacation e mail technique. Apart from providing normal reductions and particular days in your web site, assume when it comes to what you can too provide by your e mail lists, as properly:
– Vacation presale provides
– Reminders of your affiliate promotions and codes
– Subscribers-only low cost(s) on particular days (This ties again to providing exclusivity, too!)
– Drawings for a present card
These are just some concepts to assist together with your vacation e mail advertising and marketing technique. Whilst you can ship any one among some of these campaigns all year long, they’re glorious to have at the back of your thoughts when working particularly in your vacation campaigns.
And for those who’re involved about inboxes being crowded and your emails getting misplaced within the shuffle, take a look at Inbox Exercise Detection — a FeedBlitz Accel function that permits you to soar to the highest of the inbox queue whereas your subscribers are checking their emails. Learn more about Inbox Activity Detection.
3. Design shortcuts in your vacation emails.
FeedBlitz provides many design shortcuts you may take in terms of creating your vacation e mail campaigns — they usually’re all within the Visible Mailing Editor (VME) proper now, ready so that you can make the most of them.
Each FeedBlitz shopper has a template library full of pre-made e mail templates for a lot of the upcoming holidays. Merely scroll by your template library to the Vacation and Seasonal sections, select a template to work with, add your emblem or photos, replace the content material, and also you’re properly in your method.
You too can seek for key phrases to see which templates populate for holidays, seasonal, gross sales, and promotions.
There are a selection of content material layouts with the pliability of including/eradicating content material blocks as wanted. And for those who’re prepared to spice up your vacation income with advertisements this season, drag and drop promoting blocks — after turning advertisements on in your account settings — and let the system deal with issues from there. (We’ll be speaking extra about advertisements in tomorrow’s e mail.)
And the design assist doesn’t cease there. If you happen to’re eager about spicing issues up together with your photos, keep in mind your picture library within the VME has direct integrations with Unsplash, Pixabay, and Tenor, providing you with entry to hundreds of thousands of royalty-free industrial use photos!
Able to take your vacation emails up a notch with free templates and pictures?
Start your free 30-day FeedBlitz trial.
4. Incorporating e mail advertisements for the vacations.
Fourth-quarter promoting revenues are sometimes a number of the highest of the yr.
Not solely are many individuals of their inboxes checking emails, however the advert stock is well-stocked as properly. Each of those elements result in prime revenue-generating alternatives from the emails you’re already sending.
Take a deep dive into all issues advert program-related on this weblog publish: Your Guide to the FeedBlitz Ad Program. In it, you’ll discover instance advertisements from shopper emails, earnings from three shoppers in three totally different genres for 2021 and 2022, and a few methods to refine your advert practices to maximise revenues.
Within the publish, pay particular consideration to the fourth quarter earnings of all three shoppers proven. Even for those who’re feeling issues out, the vacation season is a good time to check the waters, particularly for those who’re already internet hosting advertisements in your web site!
The advert program is obtainable to all FeedBlitz shoppers, and you may join in a matter of minutes. This additionally gained’t impression or compromise any of your present web-based promoting efforts.
Plan and prep now to keep away from the additional stress, confusion, and last-minute pitches.
It’s widespread to really feel dread or overwhelmed when serious about end-of-the-year e mail campaigns, nevertheless it doesn’t need to be that method! As you may see, we’re huge followers of planning for future success and are joyful to assist present the assets and instruments to allow yours. Early steps taken now set the tempo so that you can Win the Inbox this vacation season.
Ship your vacation campaigns with FeedBlitz: Head to this page to start your free trial. Questions? Be happy to succeed in out with any questions by our Support Page. Reside assist is obtainable Monday to Friday, 9 AM to five PM Jap, and you may all the time discover useful info 24-7 on the assets linked here.
