JBS Australia’s Nice Southern branded beef and lamb program – the world’s largest farm-assured grassfed premium meat protein program – is marking ten years of success with a significant business occasion in Melbourne right now.
Greater than 550 livestock suppliers, meals service and retail clients and different stakeholders gathered for the Nice Southern occasion on the Melbourne Conference Centre. The gathering will culminate with a glittering provider awards dinner and festivities at Melbourne Showgrounds tonight.
The lamb and beef suppliers represented Nice Southern’s complete provider catchment space from throughout Victoria, southern NSW, jap components of South Australia and Tasmania, so far as King Island.
The dialogue round delivering an outstanding, constant consuming expertise was very a lot about how every hyperlink within the provide chain performs an important function within the efficiency of the last word piece of beef or lamb on the diner’s plate.
JBS launched its Nice Southern farm-assured grassfed lamb program in 2011, joined two years later by Nice Southern Beef. Each have been underpinned by the MSA tenderness assure scheme since day one. A decade on, the applications proceed to develop in scale, on common now accounting for 3500-4000 beef carcases and 12,000 farm-assured lambs every week.
Over time, new segments like Pinnacle beef (minimal marbling rating 2) and Little Joe (a super-premium grassfed beef product with minimal marbling rating 4) have been added to the Nice Southern umbrella model.
JBS Southern chief working officer Sam McConnell stated the unique imaginative and prescient of this system was to determine and have interaction with one of the best producers, set excessive requirements for high quality, consistency and product integrity, and never deviate from that.
“We’ve remained true to what we stated we have been going to do a decade in the past, and proceed to pay premiums to producers, and over time, increasingly more suppliers have joined this system,” he stated.
“We proceed to see efficiency enhancements, in each high quality and consistency, pushed by sustained funding in genetics, diet and pasture applications and normal herd administration to beat seasonal highs and lows, serving to smooth-out manufacturing flows to ship high-performing product year-round.”
Schooling was a essential a part of that course of, Mr McConnell stated.
JBS Southern’s livestock crew works with teams of suppliers throughout the complete provide area in the direction of ongoing enchancment in areas like pasture administration, diet, animal welfare and genetics.
There was a big cohort of beef and lamb suppliers who joined the Nice Southern program a decade in the past who continued to produce cattle and lambs to the applications, Mr McConnell stated.
Requested the place an infinite, highly-successful program like Nice Southern goes from right here, Mr McConnell highlighted two areas: market entry, and potential claims round sustainability.
“Market entry is a giant one for us. Nice Southern is positioned nicely for future alternatives in areas just like the European Union, the place free commerce settlement discussions are progressing, and the not too long ago accomplished UK FTA. The standard of the meat, the actual fact it’s grassfed and farm assured and HGP-free, means it continues to develop in plenty of premium export markets. Worldwide cooks are loving the product for its high quality and consistency,” he stated.
Requested about potential future carbon or methane model claims, Mr McConnell stated JBS Southern was doing plenty of work within the area.
“It’s far more difficult, when speaking about model applications of this dimension and scale. We’re ensuring we get it proper, earlier than we come out with something, however we’ve been doing plenty of behind the scenes work for the previous two years. We don’t need any half-baked claims in our model applications.”
By way of continuity of provide for Nice Southern, Mr McConnell stated JBS’s community of processing vegetation performed a essential half in that. “Geographic unfold performs a key half. JBS Scone is situated within the centre of a terrific livestock space within the NSW Hunter Valley; Brooklyn is nicely positioned for lamb and beef provide in Victoria, and Longford in Tasmania fills vital seasonal roles, as does Bordertown for lamb.”
Utilising every bit of the carcase
Mr McConnell stated carcase utilisation was a key a part of the success of the Nice Southern program.
“There is no such thing as a use in promoting solely rumps and loin cuts – we have now to have the ability to successfully promote all components of the carcase, due to the manufacturing value concerned. That’s taken time to construct, however even objects like trim, which constitutes 25pc of the meat from the carcase, must be bought for the absolute best value,” he stated.
Presently round 70pc of the meat and lamb from every Nice Southern carcase is exported. Loin cuts are in excessive demand inside Australia, particularly from inside the meals service sector the place cooks reply to the standard and consistency of the product.
“We’re beginning to get plenty of traction additionally in markets just like the Center East, Hong Kong and Singapore the place high-end accommodations are coming again after the COVID setback.
In one other convention session held this morning, a bunch of movie star cooks together with Adrian Richardson joined MLA govt chef Sam Burke, emphasising how they use alternate cuts in progressive methods, and utilizing every a part of the carcase to finest impact.
“Hero cuts like rib eyes, tomahawks and bisteccas are vital on any good restaurant menu, however so to are non-prime cuts like tri-tips, point-end brisket, flank, bavette, oyster blade, shin and cheek meat. There are new applied sciences like like combi-ovens,and tendencies like Texas sluggish cook dinner BBQ, which might help maximise yield, and ship tender, tasty but value aggressive menu choices,” the group stated.
- Extra experiences from the JBS Nice Southern ten-year occasion subsequent week.
Right here’s a few of the stakeholders in attendance at right now’s Melbourne gathering: